Professional Experience

Web Developer, Institute for Healthy Living (September 2012 – January 2014)

• Lead the development of multiple e-commerce websites and web applications encompassing design conception, development and system integration under aggressive timelines. All project were completed in a punctual manner and were under budget
• Managed setting up new servers, hosting environments and web sites in compliance with HIPAA and PCI standards and regulations
• Managed email marketing campaigns for multiple brands, designed and sent promotional ads and newsletter type emails daily
• Used Google Analytics and other various analysis and reporting tools to influence marketing strategy and decisions
• Managed third-party and contract developers’ projects, including integration and migration
• Analyzed and streamlined order management and fulfillment process and operations to increase efficiency and decrease costs
• Served as the Technical IT Lead for new system integration such as inventory management software, shipping and fulfillment systems and accounting and reporting as well as IT Support and troubleshooting

Freelance Web Developer (January 2007 – present)

• Responsible for determining client goals, target demographic or market
• Design and plan the users’ experience and flow, develop architecture and functionality to support the users’ experience and ultimately the clients’ goals
• Use marketing tools for customer flow analysis and keyword reporting to make improvements based on the reporting data
• Optimize SEO for organic ranking in popular search engines. Manage advertising campaigns and budget
• Manage email and social media marketing strategy and campaign.